Marketing Team Cost Calculator

Compare the costs of hiring an agency vs. building an in-house team

In-House Team Configuration

Geographic Location:

Agency Configuration

Based on industry averages for project-based agency pricing:

Content Creation: $3,000 - $5,000/month per function
Paid Media Management: $3,000 - $5,000/month + 10-15% of ad spend
SEO Services: $3,000 - $7,500/month
Social Media Management: $2,000 - $5,000/month
Email Marketing: $2,000 - $4,000/month
Strategy & Consulting: $5,000 - $10,000/month

The calculator estimates project-based agency costs based on the specific marketing functions you select.

Cost Comparison Results

Additional In-House Costs Included:

Benefits (25% of salary)
Equipment & Software ($3,000/employee/year)
Training & Development ($1,500/employee/year)
Recruitment Costs (15% of first-year salary)
Office Space ($6,000/employee/year)

In-House Team Advantages

Full dedication to your brand
Deep company knowledge
Better internal collaboration
Direct control and oversight
Long-term investment in talent

In-House Team Challenges

Higher fixed costs
Recruitment time and effort
Limited specialized expertise
Management overhead
Scaling difficulties

Agency Advantages

Access to diverse expertise
Scalability and flexibility
Latest tools and technologies
No recruitment or HR burden
Proven processes and strategies

Agency Challenges

Less brand immersion
Shared attention with other clients
Potential communication gaps
Less control over day-to-day
Dependency on external partner