Complete Analysis with Corrected Data | 2022-2025 (H1)
Your business is 76.6% launch-dependent (2022-2025 average). Total evergreen revenue across 3.5 years is $282,146, but this has declined from ~$100k/year in 2022 to only ~$35k/year in 2025 - a 65% drop. This increasing launch dependence creates significant revenue risk.
Average split across 2022-2025 (3.5 years)
Analysis of 2,595 transactions across 28 courses reveals a business model heavily reliant on launch campaigns. More concerning: evergreen revenue has declined 65% from 2022 to 2025, indicating increasing launch dependence and decreasing revenue stability.
Understanding the trend: Launch dependence is increasing while evergreen revenue is declining.
| Year | Total Revenue | Launch Revenue | Evergreen Revenue | Evergreen % |
|---|---|---|---|---|
| 2022 | $473,429 | ~$373,429 | ~$100,000 | 21% |
| 2023 | $325,332 | ~$235,332 | ~$90,000 | 28% |
| 2024 | $290,779 | ~$220,779 | ~$70,000 | 24% |
| 2025 (H1) | $113,043 | ~$95,543 | ~$17,500 | 15% |
| 2025 (Annualized) | $226,086 | ~$191,086 | ~$35,000 | 15% |
Evergreen revenue has declined from ~$100,000 in 2022 to ~$35,000 annualized in 2025 - a 65% decrease. This indicates increasing reliance on launches and decreasing baseline revenue stability.
These courses maintain the highest weekly revenue outside of launch periods, representing your most consistent income sources.
| Rank | Course Name | Avg Evergreen/Week | Total Evergreen | Evergreen % | Status | Action |
|---|---|---|---|---|---|---|
| 1 | Faith or Fake | $409 | $13,296 (2022-2025) |
13% | Launch Heavy | 🔥 Build evergreen funnel |
| 2 | Fiqh of Love | $392 | $42,532 | 34% | Balanced | ⭐ Model for others |
| 3 | The Big Picture | $377 | $13,979 | 13% | Launch Heavy | 📈 Increase baseline |
| 4 | His Majesty | $352 | $46,069 | 71% | Evergreen Star | ✅ Increase investment |
| 5 | Protect This House | $234 | $14,719 | 27% | Balanced | 📊 Optimize both |
| 6 | Transformed | $222 | $31,025 | 33% | Balanced | ✅ Strong performer |
| 7 | The Last Breath | $212 | $4,870 | 6% | Launch Heavy | 🚀 Needs evergreen |
| 8 | Complicated | $156 | $8,389 | 20% | Launch Heavy | 🔧 Build infrastructure |
| 9 | Inside Out & Outside In | $146 | $18,798 | 69% | Evergreen Star | ⭐ Hidden gem |
| 10 | A Mindful Salah | $125 | $9,372 | 9% | Launch Heavy | 🚀 High potential |
The top 6 courses (21% of catalog) generate 59.6% of total revenue. This concentration suggests both risk and opportunity - diversifying evergreen revenue across more courses could significantly stabilize cash flow.
How to read: Position indicates performance characteristics. Size indicates total revenue.
Revenue shows high volatility due to launch dependence. The baseline evergreen revenue has declined from ~$1,900/week in 2022 to ~$675/week in 2025. Reversing this trend is critical for business stability.
| Course | H1 2025 Revenue | % of Total | Type |
|---|---|---|---|
| Protect This House | $49,496 | 43.8% | Had Launch |
| When the Sky is Torn | $46,711 | 41.3% | Had Launch |
| Before I Do | $5,126 | 4.5% | Pure Evergreen |
| His Majesty | $2,139 | 1.9% | Pure Evergreen |
| Fiqh of Love | $1,828 | 1.6% | Pure Evergreen |
Generating $5,126 in H1 2025 with zero launches. A proper launch could add $50-100k based on comparable courses.
Action: Plan Q4 2025 launch
Evergreen revenue has dropped from $100k (2022) to $35k (2025). The infrastructure that generated $100k still exists.
Action: Reactivate what worked before
You generated $100k evergreen in 2022. The courses and infrastructure exist - they just need reactivation and investment.
Action: Restart dormant campaigns
Based on current 2025 evergreen run rate of ~$35,000/year
| Scenario | Current Evergreen | Projected Evergreen | Total Revenue Impact | Implementation |
|---|---|---|---|---|
| Conservative | $35k/year | $70k/year | +$35k | Basic optimization |
| Realistic | $35k/year | $100k/year | +$65k | Return to 2022 levels |
| Aggressive | $35k/year | $175k/year | +$140k | Full transformation |
Note: These projections are based on recovering from the current low baseline. The "Realistic" scenario simply returns you to 2022 evergreen levels, which you've already proven achievable.
All 28 courses with complete performance metrics for reference.
| ID | Course Name | Total Revenue | Transactions | Launches | Launch % | Evergreen % | Avg/Week | Status |
|---|---|---|---|---|---|---|---|---|
| 23 | Divine Link | $192,797.76 | 343 | 8 | 96% | 4% | $97 | Launch Heavy |
| 26 | Fiqh of Love | $123,573.15 | 207 | 5 | 66% | 34% | $392 | Balanced |
| 86 | The Big Picture | $104,317.11 | 150 | 5 | 87% | 13% | $377 | Launch Heavy |
| 87 | A Mindful Salah | $102,287.87 | 169 | 5 | 91% | 9% | $125 | Launch Heavy |
| 84 | Faith or Fake | $93,841.14 | 165 | 7 | 87% | 13% | $409 | Launch Heavy |
| 55 | Transformed | $93,711.54 | 157 | 4 | 67% | 33% | $222 | Balanced |
| 43 | The Last Breath | $87,808.78 | 120 | 5 | 94% | 6% | $212 | Launch Heavy |
| 65 | His Majesty | $64,817.18 | 127 | 1 | 29% | 71% | $352 | Evergreen Star |
| 58 | Protect This House | $54,091.05 | 100 | 4 | 73% | 27% | $234 | Balanced |
| 96 | Flawless | $49,434.34 | 98 | 4 | 97% | 3% | $106 | Launch Heavy |
| 99 | When the Sky is Torn | $46,710.69 | 15 | 1 | 98% | 2% | $713 | Launch Heavy |
| 94 | Grounded | $44,801.74 | 103 | 3 | 71% | 29% | $316 | Balanced |
| 17 | Complicated | $41,721.72 | 71 | 4 | 80% | 20% | $156 | Launch Heavy |
| 79 | Inside Out & Outside In | $27,211.37 | 91 | 1 | 31% | 69% | $146 | Evergreen Star |
| 59 | Before I Do | $26,688.85 | 51 | 0 | 0% | 100% | $607 | Pure Evergreen |
| 18 | Confidential | $22,531.26 | 56 | 2 | 67% | 33% | $130 | Balanced |
| 61 | No Doubt | $14,650.42 | 45 | 0 | 0% | 100% | $89 | Pure Evergreen |
| 72 | Deeper Roots | $13,407.52 | 53 | 2 | 78% | 22% | $94 | Launch Heavy |
| 44 | The Prophet's Smile | $12,156.45 | 59 | 1 | 73% | 27% | $52 | Launch Heavy |
| 12 | Behind the Scenes | $11,643.42 | 58 | 0 | 0% | 100% | $19 | Pure Evergreen |
| 80 | Signs | $7,957.75 | 36 | 0 | 0% | 100% | $44 | Pure Evergreen |
| 77 | As You Are | $4,466.67 | 23 | 0 | 0% | 100% | $56 | Pure Evergreen |
| 45 | The Purification Act | $4,198.70 | 11 | 0 | 0% | 100% | $35 | Pure Evergreen |
| 81 | In God We Trust | $1,452.75 | 8 | 0 | 0% | 100% | $20 | Pure Evergreen |
| 51 | Deception | $1,062.36 | 5 | 0 | 0% | 100% | $17 | Pure Evergreen |
| 97 | Timeless Expression | $356.07 | 3 | 0 | 0% | 100% | $119 | Pure Evergreen |
| 62 | Art of Manners | $169.96 | 1 | 0 | 0% | 100% | $170 | Pure Evergreen |
| 59 | Pre-Marriage | $169.96 | 1 | 0 | 0% | 100% | $170 | Pure Evergreen |