Stories · Strategy · Stewardship
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Author·Economist·Strategist·Storyteller
Engage. Enlighten. Empower.
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Thirty years reading money, a lifetime telling stories. I build companies, write books, advise the founders the banks underestimate, and teach the people the textbooks skipped. It all runs on one idea. Capital should answer to character, and a story told well can move both.

Three Doors

One name, three worlds

I

Write

Books, essays, and the Ir-Reverendly Yours platform. Faith, money, and the Latin diaspora, told without apology.

Enter
II

Build

Leverage Consulting and a house of ventures across finance, media, coffee, and film. Strategy that ends in something you can hold.

Enter
III

Teach

Economics for the rooms nobody prepared you for, and leadership for communities the system overlooked. The work behind LIDEL Institute.

Enter
The House of Brands

Selected ventures

A working portfolio under Tony Joaquin & Co. Finance, media, hospitality, and film, built to last past the pitch.

01Leverage ConsultingFunding, FP&A, M&A, and strategic advisory for founders
02Photon LEDCommercial LED display and monitor distribution
03Level 4 EntertainmentGaming, media, and the partnerships that move them
04IMN Film Fund ManagementFilm investment with a seat at the table
05Arco CaféA Palm Beach coffeehouse built for conversation
06Robusto CoffeeAn artisan coffee brand, bold by name and craft
See the full estate
Writings

Books & works

Fiction

Del Sol

Short stories from the Latin diaspora, written in the light it was named for.

Fiction

Chapiadora

A novel about hunger, class, and the women who outlast both.

Economics

Kingdom Economics

What faith gets wrong about money, and what money forgets about faith.

Education

Kid Millionaire

Teaching children the language of wealth before the world teaches them fear.

Essays

Ir-Reverendly Yours

A reverend's unfiltered field notes on God, doubt, and modern life.

Toni JDR — stories worth telling
The Platform

Ir-Reverendly Yours

Essays, teaching, and conversation at the edge of faith and culture. The place where the reverend takes off the collar and tells you what he actually thinks.

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Latest

Writing & presence

New essays from the Substack, and where to find the daily thinking.

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Long-form essays, delivered straight to your inbox

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Let's build something worth remembering.

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About

The man
behind the name

Afro-Latino, Brooklyn-born, Palm Beach-based. A banker who became a minister, a minister who never stopped being a banker, and a storyteller the whole time.

Tony Joaquin has spent thirty years inside the machinery of money. Mortgage, fintech, risk, compliance, credit, underwriting. He reads a deal the way other people read a paragraph, and he's just as comfortable rebuilding the model as he is explaining it to the people in the room who decide.

He was born in Brooklyn to a Dominican family and raised on two languages and two ways of seeing the world. That double vision became the work. He holds two bachelor's degrees from Kean University, in organizational psychology and in economics and finance, a Master's in Practical Theology, and a Doctorate in World Religion. The certifications followed the curiosity. FP&A, financial modeling, risk, credit, and the discipline of valuation.

Somewhere along the way he was ordained. As Rev. Dr. Toni JD he has founded churches across New Jersey, New York, Connecticut, Ecuador, the Dominican Republic, and Brazil. He doesn't see the pulpit and the balance sheet as different rooms. Both are about stewardship. Both ask the same question. What are you doing with what you've been given.

Today he advises founders through Leverage Consulting, structures film capital through IMN, and builds a house of ventures under his own name. He's a pianist and a singer, a father to his son Henry, and a man who keeps looking for the same thing in every part of his life. Peace, and a story worth telling.

Education

  • Doctorate World Religion
  • Master's Practical Theology
  • B.A. Economics & Finance Kean University
  • B.A. Organizational Psychology Kean University

Credentials

  • FP&A Certified FPAC
  • Financial Modeling & Valuation FMVA
  • Chartered Financial Analyst CFA Level I
  • Financial Risk Manager FRM
  • Certified Regulatory Compliance CRC

Roles

  • Managing Director Dark Alpha Capital
  • Founder & Principal Leverage Consulting
  • Strategic Advisor IMN Creative
  • Minister Rev. Dr. Toni JD
Mission

Stories. Strategy. Stewardship.

I exist to put real capital and real counsel in the hands of people the system was never built for, and to tell the stories that make them believe it's possible. That's the whole thing. Everything else is a tactic.

Résumé

Experience
& expertise

Three decades across mortgage, fintech, risk, compliance, credit, and underwriting. Equally at home in a credit committee and a pulpit.

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Experience

Managing Director, Contract

Dark Alpha Capital
Present

Deal screening, FP&A, and capital markets work across the acquisitions pipeline. Built the internal deal-team workflow and the broker engagement tooling used by acquisitions associates.

Founder & Principal Advisor

Leverage Consulting
Current

Strategic advisory for founders the banks underestimate. Business funding, financial planning and analysis, mergers and acquisitions, and the financial architecture that makes a good idea fundable. Built for Latino American entrepreneurs first.

Strategic Advisor, Film Finance

IMN Creative Entertainment Group
Current

Repositioned the group from unpaid finder to paid strategic advisor with embedded participation terms. Structures and pressure-tests film capital, including the current Ítaca Films Madrid mandate.

Career in Financial Services

Mortgage · Fintech · Risk · Credit
30 years

Three decades across underwriting, compliance, risk management, and structured finance, from origination through institutional capital markets.

Education
Doctorate, World Religion
Master's, Practical Theology
B.A. Economics & Finance
Kean University
B.A. Organizational Psychology
Kean University
Writing

Words first,
everything after

A former ghostwriter, now writing in his own voice. Fiction, economics, theology, and the diaspora, published under JODIRO Publishing.

Books

The catalog

Fiction

Del Sol

Short stories from the Latin diaspora, written in the light it was named for.

Fiction

Chapiadora

A novel about hunger, class, and the women who outlast both.

Economics

Kingdom Economics

What faith gets wrong about money, and what money forgets about faith.

Education

Kid Millionaire

Teaching children the language of wealth before the world teaches them fear.

Essays

Ir-Reverendly Yours

A reverend's unfiltered field notes on God, doubt, and modern life.

Discipleship

First Steps

A twelve-week pre-baptism workbook. Faith, made practical and unhurried.

Toni JDR — stories worth telling
The Platform

Ir-Reverendly Yours

The essays, the podcast, and the teaching. Faith and culture, examined without the polish and without the fear. Stories worth telling, told by someone who's lived a few of them.

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Latest essays

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Elsewhere

Social, video, and the daily thinking
Ventures

The estate

Not a collection of businesses. A house of brands around one idea, built to outlast any single deal. Every mark below opens onto its own world.

Tony Joaquin & Co. crest
Parent Company

Tony Joaquin & Co.

One name over books, businesses, capital, and counsel. The holding company that keeps the whole estate honest to a single standard.

VI

Past Ventures · Exited

VERUM Group & Co

Managing Partner

A capital and advisory group built and scaled to exit. Acquired by VILLA Capital Solutions Leaders under VERUM Investment Group.

K Hannah Corp

Managing Advisor

A multisite Goodwill Tire mechanics operation. Advised through growth and acquisition by KR Companies.

Divico Capital

Managing Partner

A private capital venture, built, run, and sold.

BAMBOO Boys

Partner

An apparel venture taken from idea to acquisition. Acquired by BY Companies.

Americare Home Care

Regional Development Director

Home care services. Led regional development and market expansion.

Contact

Start a
conversation

Let's build something worth remembering.
hello@tonyjoaquin.com

Direct

  • Advisory & consulting Leverage Consulting
  • Writing & publishing JODIRO Publishing
  • Speaking & teaching LIDEL Institute
  • Film & capital IMN Creative

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