Marketing Performance Dashboard Layout

Key Performance Indicators

$3.9M

24%

18%

31%

📊 Channel Mix Pie Chart

Digital: 46% | BDR: 37% | Events: 17%

MQL

1,471

→

SQL

354

→

Opportunities

186

→

Pipeline

$3.9M

→

Bookings

$1.2M

Click on channels to drill down to individual campaigns

All Channels

Digital

BDR

Events

Pipeline by Channel (YTD)

📊 Bar Chart: Pipeline Performance

Conversion Rates by Channel

📈 Line Chart: Conversion Trends

Campaign Performance Heatmap

🔥 Heatmap: Campaign Effectiveness

Monthly Trend Analysis

📈 Time Series: Monthly Performance

Channel/Campaign	MQLs	SQLs	Opportunities	Pipeline Value	Bookings	Conversion Rate	Cost per Lead	ROI
▶DIGITAL	910	269	121	$1,799,569	$547,305	29.5%	$245	223%
Corporate Website	676	175	89	$1,016,386	$340,311	25.9%	$312	187%
Email Campaign	110	83	27	$401,860	$291,777	75.5%	$89	428%
▶BDR OUTBOUND	547	305	184	$1,317,605	$524,831	55.8%	$187	281%
Client Request	204	827	95	$468,590	$263,763	46.6%	$156	299%
Employee Referral	366	229	89	$524,831	$158,602	62.6%	$203	267%
▶EVENTS	782	892	121	$796,697	$328,670	114.1%	$342	96%
3rd Party Event/Conference	108	189	74	$121,994	$13,805	175.0%	$287	48%
FE fundinfo Event	674	703	47	$674,703	$314,865	104.3%	$367	85%