Tesla Strategy Simulator

Navigate the Strategic Decisions That Shaped the Electric Vehicle Revolution

Game Overview

You are part of Tesla's executive team. Make critical operations strategy decisions as you guide Tesla from startup to industry disruptor. Each choice affects your financial position, market share, and competitive advantage.

Game Mechanics

  • Manage resources: Cash, Innovation, Market Share, Efficiency
  • Navigate 5 strategic phases with 3-4 options each
  • Face real competitive market events
  • Strategic coherence affects final scoring

Learning Objectives

  • Strategic trade-offs and tensions
  • Vertical integration decisions
  • Scaling from niche to mass market
  • Operations as competitive weapon