TikTok Shop Campaign Analytics

ASP Segmentation & Funnel Strategy Dashboard

$10.46 Average ASP
20 Total Shops
$2.48 - $42.00 ASP Range
3 Tier Segments
5
High Tier
9
Mid Tier
6
Low Tier
25%
High Tier %

ASP Distribution by Shop

Tier Distribution & ASP Range

Shop Name ASP (USD) Tier Funnel Focus Priority Strategy

🎯 Tier-Based Strategy Recommendations

👑 High Tier (>$12)

Focus: Awareness & Education
  • TopView Ads dengan storytelling
  • Influencer Tier A/B partnerships
  • ACA dengan narasi edukatif
  • GMV Max untuk audiens premium
  • Content: Value proposition & benefits

💎 Mid Tier ($6-12)

Focus: Consideration & Engagement
  • Creator marketing & KOC activation
  • TikTok Live demo produk
  • Partnership Ads dengan soft CTA
  • WhatsApp retargeting strategy
  • Content: Reviews & testimonials

🚀 Low Tier (<$6)

Focus: Conversion & Urgency
  • Flash Sale & time-limited offers
  • GMV Max direct conversion
  • Price-sensitive targeting
  • WhatsApp promo blasts
  • Content: Discount & urgency triggers